By TCD TEAM.
The Tourism Sector in Kenya has Earned 83% growth in 2022 recovery hitting the 268Billion revenue in Kenya after the Kenya kwanza Administration took over the rein of government.
Speaking when she released the ministry annual report, CS Penina Malonza attributed the gains to the Government and international community for friendly cooperation between the Government of Kenya and other countries.
Malonza has been instrumental in selling the country image both in Kenya and abroad.
The CS officially released the Annual Tourism Sector Performance Report 2022, which is a reflection of what we have achieved collectively as a country.
While Africa recovered about 65% of its pre-pandemic visitors, Kenya experienced a 72.4% recovery. International arrivals increased from 870,465 to 1,483,752 representing a 70.45% increase. This attracted inbound receipts of Kshs. 268.09 billion up from 146.51 billion in 2021thus a growth of 83% ; a testament that our tourism resilience & recovery policies and strategies are working.
Our top source market last year was the USA accounting for 16% of the total arrivals. Uganda, the UK and Tanzania followed closely with 12% , 10% and 10% of the market share.
Total bed occupancy rose by 38% from 4,138,821 in 2021 to 5,726,609 in 2022 with domestic bed nights accounting for 64% of this.
The Meetings Incentives Convention & Exhibitions (MICE) segment accounted for 27.2% up from 13.5%. The museums and heritage sites received a total of 856,604 visitors with the Nairobi National Museum leading in terms of numbers, followed by Kisumu Museum and Fort Jesus.
Going forward, my ministry shall focus on domestic and regional tourism promotion, development of niche products and closely work with other ministries and county governments to ensure that the already designed 8 tourism circuits are active to support the economic growth of local economies.
In delivering this desired transformation, we have aligned all public sector players, and called on the private sector as well, to ensure that the positive impacts of tourism are felt across the Kenyan population and its contribution supports livelihoods; in line with the bottom up economic transformational agenda of the Kenya Kwanza government.
Ministry of Tourism And Wildlife – Kenya