Ngilu Holds Meeting With Kenya Export Promotion & Branding Agency {KEPROBA}

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By TCD Reporter.

On Thursday, October 29, 2020 – Kitui Governor Charity Ngilu held a meeting with a team from the Kenya Export Promotion and Branding Agency {KEPROBA} who represented the agency’s CEO Dr. Wilfred Marube.

The team led by Rebecca Mpaayei sought to: –
Represent the agency at the Kitui Expo 2020

Identify potential and export ready enterprises for Product Development and Branding

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Explore ways in which the agency can link the county to access market for the exports and

Identify areas of capacity building to better products made locally.

The local manufacturing sector has remained steady, having been earmarked as a priority area in the country’s Big 4 and Kitui’s Big 5 Development Agenda.

These locally produced goods will carry a unique mark to show their origin, more so in the face of increasing competition from imports of goods that is a threat to locally produced ones.

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To address this gap and create more value proposition to enhance competitiveness for Kitui products in local and global markets, the county will work with BrandKE to market the “Made in Kitui Brand Mark” to help identify and authenticate locally-manufactured products on local and global markets.

This will encourage local production of goods and guarantee that all finished products for the local, regional and global markets meet the required standards.

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While there are other marks in the market, this Mark combines both excellence and identity.*
Additionally, it’s a consistent communication for Kitui products.

The county seeks to create a strong brand proposition for Kitui-made products centered on quality and authenticity.

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